Shelf Ready Packaging (SRP) and Retail Ready Packaging (RRP) marks the point at which the demands of packaging meet the requirements of retail. RRP has to be robust and stable enough to protect products during storage and shipping, at the same time as being designed in a way which maximises the impact of products once they take their place on the shop floor.

 

We know what it takes to create SRP and RRP which enables the smooth running of supply lines, and a quick transition from storage to shelf. We also understand the fundamentals of marketing and branding, and the steps that can be taken to ensure that RRP has a visual appeal which makes it stand out from the competition and drive sales.

 

Because we work in close partnership with our clients, we understand that one of the basic requirements of RRP is that it works equally well at every point along the chain of distribution. From being easy to stack in a warehouse and simple to load onto transportation, our RRP solutions are also visibly distinctive, easy to open and quick to transfer from the storage room to the shelf of a shop. Once on the shelf, the design of the packaging will make it easy to identify from the point of view of consumers. Finally, our RRP will work smoothly as a display unit within the shop, and can then be disposed of in a completely sustainable manner.

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Email us at sales@raftpackaging.com to arrange a call or visit